Chapter 1: Chapter 1:
About The Business
Synopsis
If you’ve been involved with the Net home business industry for any time at all, you likely realize there’s a ton of junk online!
Everybody claims to have the “one” lead generation tactic that’s going to help you blow away the rivalry, the “one wizardly pill” that’s going to make all your Net marketing dreams come true.
At a particular level, individuals know that the Net is full of hype. It’s like reading a magazine with an ad for a luxury auto and shows a fine-looking guy with the gorgeous girl. At a conscious level, individuals know it’s an ad. But at a different level, individuals trust it.
Those sorts of ads are targeting something much richer than our conscious wants.
Great marketing targets people’s core desires. An individual’s want to be treasured, to feel worthy, to feel unparalleled and like s/he has a purpose.
The “make money” industry online operates in the same way. At a superficial level, most individuals understand the Net is full of hype. But there’s this other part of the human mind, the emotional part, which would like to trust some part of it’s true.

1. 6 –
   The Basics
   So even though you recognize there’s a ton of hype everyplace, it’s really simple to get rolled up in all of it. And it adds up, as the Net is flooded with so many individuals. What’s not to love? The dream to stay home in your jammies, work from anyplace with your laptop, and make buckets of revenue living like a rock-star… Correct?
   There are individuals simply looking to make a half-time income, individuals who are looking to replace a full-time income, and those who are attempting to get rich fast. The excellent thing about the Net is that it levels the playing field in a lot of ways. But, simply because the Net levels the playing field, doesn’t mean you automatically succeed.
   A level field means that there’s opportunity for everybody. However, it’s a game. Understanding the game will be the difference between making it or simply wasting an immense amount of time and cash. The chilling truth is that for most individuals who come online… It’s a tremendous cash cavity. Individuals trust that all they have to do is “follow the leader” and they’re going to hit it rich. After all, that’s what the site said—right? Right…
   Individuals drop 1000s and 1000s of dollars for products that, ultimately, are not products anybody would purchase off the shelf. Basically, people are buying these products for the “right to sell and collect a profit’” on them. That’s the bottom line, regardless how it’s disguised.
2. 7 –
   Take a look at the immense number of business opportunities out there selling products. Many of the products are not anything that a consumer would purchase for that price off the shelf—or at any price for that matter. The mere reason why the products are selling is because marketers are purchasing them, to qualify to be in a place to sell them also. Apart from dropping 1000s of dollars for the products affiliated with a company, there’s likewise the cost of all the training and tools.
   It’s simple to get caught in the cycle of buying every “hot” traffic-generating course that appears, big-ticket events, expensive PPC campaigns, more training courses, more monthly memberships, etcetera. Before you recognize it, you’re out $50K and still have no clue what it takes to develop a successful online business.
   This industry is full of exceedingly bright people who have had really successful careers. But it appears that somehow, when individuals come online, all “real world” horse sense exits. But disregarding your “gut” and your hunch comes with a really steep price—one that many individuals online are willing to pay to gratify their needs to trust in “an easy way to wealth”.
   It’s the Net! Everything is quicker and cheaper, correct?
   Now a Net Business is decidedly quicker and cheaper than most other business models, comparatively speaking. But this doesn’t imply that simply signing on for a program and “following steps” are going to make you wealthy—as many of the opportunities out there say.
   But having an Net business has a whole list of unbelievable advantages if you understand what you’re doing and take the time to

set up your business like a true business and not something that you’re simply going to “try out” to see if you bring in any cash.
Consider a franchise for instance. If you had to drop $300K for a little franchise and show up there each day to make it work and get it off the ground— chances are you wouldn’t be thinking, “Well, let’s simply see if this works. If it doesn’t, I’ll attempt something else.” More than probably, you’re going to throw it everything you’ve got for at least 2-4 years to make it work out. On the Net you may begin a business and make it profitable in much less time and with much less start-up capital than a traditional business or a franchise.
Before we go any farther, I wish to be clear on something. My goal in this e-Book is to educate you. I’m not the judge of what is correct and incorrect. My goal is to share with you the data that let me navigate my way through this hype-filled yet opportunity-filled industry, and to finally produce a sustainable and fruitful business.
Individuals will go to zealous efforts to ignore good sense and trust in the hype. Ignoring the voice of reality, your hunch and your gut has a steep price—a price a lot of individuals are willing to pay. That price is in the form of 1000s of dollars squandered and time spent— months or even years—chasing that one illusive wizardly traffic pill that, actually, doesn’t exist. Sure, there are a few kick ass ways to drive enormous amounts of traffic, but it’s not like switching on a light switch.
Success takes persistence in mastering a fresh skill set, being willing to put yourself out there and, most especially, listening to your hunch.
But this is all easier said than done, particularly when the “leaders” that you believe you’re supposed to be hearing have been occupying your head with fluff.

• 9 –
  Even as you have to use care when getting involved with any business opportunity—selecting whom you seek advice and guidance from ought to be chosen with even as much care, if not more. It’s well known that most individuals marketing a business online are swamped. It’s difficult not to be. It’s like learning an alien language. The simple way to learn an alien language is to absorb yourself in that culture and to be best buds with a native.
  So the same idea applies to learning anything else new, including Net Marketing. It adds up that you not only get involved with the community, but that you network with and hear individuals who have been around the block.
  Not only may being involved with a group of leaders cut your learning curve, but it may likewise supply a level of comfort that humans naturally look for. It’s the same reason that faith is so mighty.
  Regardless of what your particular religious and/or spiritual feelings are, among the basic reasons religion is so mighty is as it supplies answers to the unknown. The human mind is a bit funny when attempting to deal with the unknown. Many times, it merely can’t. As a result, mankind gravitates towards anything that supplies answers and direction.
  This is why alleged “leaders” exist in the Net Marketing arena. As they’ve answers and may supply direction.
  But I do want to challenge you to take a hard look at who you follow and how come.
• 10 –
  Chapter 2: Chapter 2: Chapter 2:
  About Leaders
  Synopsis
  What Is True Leadership?
  To me, Leadership isn’t self-seeking. What does self-seeking imply?
  Let’s utilize a realistic illustration with our friend “Jim”. Jim sells a business opportunity and says on all of his sites that he’s a leader. Jim tells the individuals who follow him—those who join his business opportunity—that in order to be a leader, they ought to “give back”. And that only the individuals who “give back” are thought leaders.
  So of course, when Jim wants somebody to host a training call, produce training, make follow-up calls, or do anything else that’s going to help Jims business, he’s a ready group of “volunteers.”
  These volunteers are charged up at the prospect of stepping up to the plate and volunteering their time in exchange for the acknowledgement and status that comes with being one of Jims “leaders”.
  It appears to make sense. There are individuals in Jim’s downline who require help and by providing this help; the volunteers are thought to be leaders. This is something that happens daily in many different organizations and downlines in this industry.

Chapter 4: Chapter 4:
Business Models

You and I both know the Net is full of many different ways to make cash. While the Net presents tremendous opportunity, it’s become increasingly hard to keep track of the different business models.
After some time, all the opportunities start to look the same and it’s difficult to tell what the true differences are.
Everybody claims that their way is “The Ultimate Money-Making Solution”. But in order to succeed, you have to first understand what sort of business model is correct for you and the pros and cons of each.
In this chapter, I’m going to analyze the top three business models available online in order to help you derive the essential knowledge to make the most profitable conclusion for you and your future.

• 20 –
  What’s Right For You
  Selection 1: Market a “Biz Opp” or System
  There are a lot of different companies out there who give you the chance to recruit others into the same business arrangement. This is what I refer to as a “Biz Op.” There are numerous main sorts of a Business Opportunity.
  A. Multi-Level Marketing
  This concept is decidedly not new and chances are, you’re familiar with it. MLM has obtained a mediocre reputation amid some groups, as many individuals believe it’s associated with a Ponzi scheme. But, this bad report is a result of individuals trying to sell it as something that it’s not.
  That coupled with the fact that most individuals simply don’t know how to sell, which is an essential for most MLM companies—it’s incurred a bad reputation. But, MLM is really a pretty good business model if you view the facts.
  In most MLM companies, you get paid in 2 basic ways:

1. You get paid a commission upon product sales. You are paid a commission if you recruit somebody into the business, by way of their product sales, or maybe a commission paid on their “start Kit”.
2. You likewise are paid a residual revenue based upon the sales of your downline (individuals who are signed on underneath you). Commonly, an MLM company collects all product payments and then you get a commission on a weekly or bi-weekly basis.

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